Choose them wisely. Or maybe you have a question. It let the users figure out where they are on the website. The asked us to do an SEO review of their site. Since Google has a crawl rate limit for every website, it’s better to keep your website structure clean & simple. Get 100% WooCommerce compatible Theme Bellini, by Towhid Last updated: September 4, 2017. Your primary focus should be ranking your category pages for specific key terms. Use the force! Just as key as avoiding or stopping pain. Expert Advice – Make sure users can find what they’re searching for on your website! Required fields are marked *. Make sure individual products link back to the nearest category. If your theme is WooCommerce compatible, description will get displayed on the category listing page automatically. Try to keep your URL as short as possible and to include the keyword you want to rank for. If you have a large catalog, take advantage of faceted search and filtering. Treat the meta description like a mini sales letter with the goal of getting the click. Alternately, a gift shop should offer categories based on occasion. 72% of the websites have products visible at the category pages, Keyword in the Title ( Use unique H1 heading tag), Keep your product category names clear and descriptive, Avoid Category Names that are confusing or only your staff can understand, Pick either singular or plural for all category terms (Shirt or Shirts), Add useful, unique content on each category pages, Add long useful description at the bottom, Make sure links to sub-category pages are visible, Make sure you have unique image for each product category header. Brendan Tully Principal Consultant, The Search Engine Shop. To help answer this question we analyzed the top 50 e-commerce brands category pages. Product categories are typically created by a firm or industry organization to organize products. Just keep every page 3 (or fewer) clicks from your homepage. Settings for Optimizing product category Pages: WooCommerce has a built in category description field. Site’s Hierarchy/Taxonomy: Follow the 3-clicks away rule here. *This is somewhat against guidelines even though a lot of people do it. So it’s better to build up your category pages. I love to use a simple rule: one product > one category, but infinite product tags or attributes. James is an Ecommerce consultant and owner of Digital Juggler, an E-commerce and Digital Marketing consultancy helping retailers develop, execute and evolve E-commerce strategies and optimise their digital channel. Category pages are used to be the strongest part of the website (menus are formed by, normally, links to categories, so they are the most linked pages of our site). Redundant categories Conclusion. Using highly-searches phrases as category names will help your SEO and make the shopping experience more efficient for visitors. However, you could be losing sales if your categories contain more than a couple of dozen products, if you don’t need big images, or if your customers need more information. Use all available space for the meta description where possible but don’t make it so long that it won’t fit in the field. That’s a very powerful strategy which can help you optimize your meta descriptions and titles, in order to ensure that they will motivate users to click. Within Beds might be Bed Frames, Headboards and Mattresses. WooCommerce Product Filter plugin allows customers to filter your products/items by price, categories, tags, taxonomy, and attributes. Category pages or product listing pages are key hub pages in any E-commerce store. It’s available in several formats including Excel if you would like to use it to filter and search easier. Follow these steps to insert product category description: For example, if you install Visual Term Description Editor Plugin, your description editor will look like this: If you have a very long category description, it may hamper user experience of the buyer. The one which has the category ticked is the default end node. It’s also a good option if you want smaller images or other multimedia content such as audio and video players. Have you ever tried to make a purchase from a huge online store with dozens of inviting products - and spent a lot of time and energy trying to find what you need - but ultimately end up NOT finding the right product and getting frustrated as a result? A strong H1 & product elements is just fine. Although it is worth mentioning that Google can override the description or assign one. The following is a modified excerpt from my ebook E-Commerce for Everyone: How to Launch a Successful Online Store Using Bigcommerce (or Other Hosted Platforms), which outlines possible categorization strategies you can use to help shoppers find products and increase your conversion rate. So make sure this is unset. That first “yes” is the hardest to get, but when your prospect is fresh from giving their affirmative, they are the most receptive to doing just one more thing. So rather than 5 necklace pages competing for the same Necklace terms, optimize the category page for necklaces while optimizing the products for specific necklace style (e.g. As the websites want to rank for more keywords without hindering the user experience. Power words can make a big difference, use them. It is always recommend that your banner images has a concise & descriptive alt tags. The least amount of clicks = lower the bounce rate. Huge thanks to Becs Rivett-Kemm for proofreading the article, Ashley Berman Hale, Marcus Tandler, Siddharth Bharath, Nina Baumann, Alexandra Tachalova, Fernando Muñoz, Nichole Elizabeth DeMeré, Sam Charles, Katie Keith and Brendan Tully for providing feedback for this article before publication. All themes and plugins are released under GNU GPL v2. One of the most common situations my clients deal with is determining the best product categories for their e-commerce website. Product findability is key to any e-commerce business — after all, if customers can’t find a product, they can’t buy it. Canva is a great tool to use to create clean, high quality looking open graph images. A 2018 study in e-commerce shows that users’ expectations grow, demanding highly precise and accurate product information. Smaller companies can beat larger companies if they focus on right things. Whenever possible, list your product categories either alphabetically or by order of broadest to most specific. That can be very useful in integrations to an e-commerce solution like To-Increase Webstore. Select the desired product from the list to add product categories to, and then click Edit in the Maintain group of the Action Pane. Each email address you collect is a lead to whom you can now send targeted email campaigns. You can implement product table layouts directly into the WooCommerce category template along with the other advice in this article. The best resource for this will be the Google Shopping taxonomy. Used power words, FREE, FAST, Insured – use ALL CAPS for important words. Furthermore, you can use those tags or attributes to improve your filters and your user experience. 52% of the eCommerce store have a banner image at top of the category page. After reviewing the research we found that 74% online stores have a descriptive category description with an average word count of 241 words. WooCommerce allows you to choose how the categories will be displayed on the front-end with the Display type drop-down. This post may contain affiliate links, which means that if you click a link and purchase a service, I may receive compensation for referring you. You can add a Name, a Slug and a Description for the category here. This is one of my favorite examples of real world results from a focus on CTR for organic search. They usually have large images, 3-4 products per row, plus the title, price, star rating and add to cart button. That’s completely wrong. In our opinion a robust and understandable category tree should have a hierarchy depth of 3 to 5 category levels, and between 5 and 15 level one categories. Some products may display in more than one category. Most SEOs are focused solely on rankings. don’t remove the product_category base slug, distinguish whether it is a page or product category, Top 5 WordPress Plugins for Email Automation, 8 Best Email Marketing Services for WooCommerce, What is WooCommerce? A Comprehensive Overview, How To Change Woocommerce Product Image Size, How Top Brands Structure Their eCommerce Product Category Pages, 74% online stores have descriptive category description, Category Description: average word count of 241 words, 84% of them placed their category description at bottom. Here’s an example of one we had created for a client: If you’re using Wordpress then the Yoast SEO plugin is hands down the best SEO plugin to use. It’s safe to assume that people are shopping your website because they need an item in order to do something. What is a Category Page/ PLP (Product List Page)? Your email address will not be published. Therefore, at Baymard Institute, we invested eight months conducting a large-scale usability research study on the product-finding experience. I highly recommend writing a couple of standard templates that can be used to write meta descriptions for your product pages. This means you’ll have a set of broad main product categories with one or two levels of subcategories below – the lower the category in the hierarchy, the more specific it will be. There are whole books written on power worlds and plenty of blog articles on them if you do some quick Googling. “This is key when it comes to product details, organization and structure. Now you know you need to optimize your category pages how do you do it? Each page has one focus keyword. Each filter criteria customizable, giving you maximum control. Instead of product-category you can write cat. Most eCommerce websites have a pretty difficult time dealing with duplicate content, and if you add tags to the mix, it gets even more complex. Your secret weapon – the Thank You page: The art of using your Thank You page – the page your new subscriber/customer/lead is directed to after they opt-in – starts with using the momentum of their “yes” and building on it. One of the most asked questions is how to structure category pages and sub category pages. And your category pages cannot be infinite so that’s why you have attribute pages and product tag pages, and link them through the product pages looking to maximize the signification, maximize the “this page is related to this other one”. This means you’ll have a set of broad main product categories with one or two levels of subcategories below – the lower the category in the hierarchy, the more specific it will be. For example, a furniture store might set up categories by room. The argument for pleasure-promising copy: From Epicurus’ “People make choices based on what will make them happy,” to Freud’s “Pleasure principle” (pleasure is the driving force behind the id) – mankind has figured out that pleasure is a key component to driving action. You can install this useful plugin “Category Collapser for WooCommerce SEO” to solve this problem. Show color options from the Category page. Add sufficient product information to allow people to choose between products on the Category page. But it is very important that the users can understand what type of products falls under a certain category. Images need good alt tags and captions. You can check out the Ultimate Site Structure Guide by Yoast to get a complete idea about how to structure an online shop. FAQs for BigCommerce Store Redesigns and Staging Websites, E-Commerce for Everyone: How to Launch a Successful Online Store Using Bigcommerce (or Other Hosted Platforms), 5 Tips for Great E-Commerce Product Photos, Upgrade to Stencil – Benefits and Things to Know Before Switching, E-Commerce Spring Cleaning: 5 Tips to Refresh and Renew Your Online Store. Check Out the Deals >. Always No index the tag pages, it will help you avoid the hassle of having duplicate content issues. They were skeptical. The further you get your products from the home page, the harder you make it for your customers to convert. Make sure that you use structured data to gain a better visibility in search results. Your email address will not be published. With lots of different products being displayed in a certain shop category, you need to make sure you are in fact hitting all important keywords and phrases potential buyers are searching for. It will collapse the long description by default, if a user wants to read the full description, they can just click to expand the description. Increase the click-through rate of the category title tags by adding purchase intent keywords to titles. However, you can change the base slug to something else. You can also add subcategories if desired.For example, if you sell clothing, you might have “t-shirts”, “hoodies” and “pants” as categories. We found out that all 50 online stores have the sub-categories visible at the prominent place of category pages. Make sure the price (and any markdowns) are clear. Enabling the product hierarchy for Retail. Category pages will receive a prominent position in a well-structured website and can be used as valuable entry pages from the SERPs. Think of this as writing a headline for an article. By using descriptive and recognizable category names, your visitors will quickly be able to determine where to find the product they want. Enter your description to the Description field. A proper site structure will give both direction and focus to the customer and search engine and make clear on which pages to focus on. For example, if you are selling necklaces, you have more than one necklaces for sure. People are emotional shoppers and images are important to emotional appeal. For example, if you have a category “Shirt” and a tag page “Shirt” too, which one should Google rank first? Use Google Webmaster Tools “Search Analytics” report to dig deeper into your organic CTR and CTR opportunities, Some CMSes like Shopify and Wordpress with the Yoast SEO plugin will show you a snippet preview by default, others like Magento don’t so we built our own, Make sure at a minimum, you have a default open graph image has been designed specifically for CTR, set SITEWIDE. Highlight power words like “FREE”, “HUGE” or “MASSIVE” with all caps – Google doesn’t let you do this in Adwords but you can in organic search! When organizing your product categories, make sure they aren’t too broad or too specific. By James Gurd. So it’s better to build up your category pages. ‘Inspired living’ … We want search engines to index these pages. All our products are 100% GPL compatible. Select the Procurement Category hierarchy. For that, you need to make sure you are fulfilling the search query. When it comes to boosting CTR (click-through rate) in SERPs, meta title & description are your only weapon you have beside breadcrumbs & review schema. Here is a standard URL for a WooCommerce category: http://domain.com/product-category/category-name. A television retailer should consider offering categories based on features like resolution, size or number of HDMI inputs. The hierarchy of the products stretches from basic fundamental needs to specific items that satiate the particular needs. Why one product > one category? To enable a new or existing hierarchy you only need to specify the category hierarchy type for “Retail product hierarchy.” You can only select one hierarchy per type. eCommerce and product taxonomies are comprised of a browsable category tree structure. Consider a Product Table Category Layout. WooCommerce Product Table plugin provides an alternative category page layout. Leverage TF*IDF analysis for creating better and more comprehensive category pages. And don’t mind to use a long text in your category pages. They ranked pretty well for their target terms, had a content marketing strategy that was well dialed in, had a podcast, had been on podcasts, had 100+ Youtube videos – they were doing everything right. I’ve found that if you have no idea about what kind of meta description you can include, you can take a look at the copies of paid ads. Products tend to come and go but categories stay. Selling on the web is a highly competitive game. Required fields are marked *. But there are various plugins that will let you extend the editor to add TinyMCE editor. Your email address will not be published. It is inevitable that a product is related or connected to another. Nichole Elizabeth DeMeré SaaS Consultant & Customer Success Evangelist, Expert Advice – 5 easy upgrades to increase eCommerce landing page conversions. On the action pane, select Set attribute metadata. Again the assumption is more shares = more clicks or traffic. In the standard SAP system, a product hierarchy can be created with up to three levels, each with a specific number of characters. Then, all products that are assigned to the category inherit those attributes. By default, you cannot add rich text to category description. Think about the attributes that are important to your customers and expose them as navigational elements through categories. Use capitalisation a the start of important words. In the navigation pane, go to Modules > Retail and commerce > Channel setup > Channel categories and product attributes. Category Management is a systematic, disciplined approach to managing a product category as a strategic business unit. Be consistent in use of focus keyword. Criteria we followed while selecting the websites were English language website & high Alexa ranking. Start with a set of broad main product categories. Product hierarchy is an alphanumeric character string used for grouping materials. In the world of e-commerce, a strong product taxonomy structures your site making it easy for search engines to find products, and customers to navigate through, search, select and add products to cart, … This means your users should be able to find any information on your website with no more than three clicks. If there are functional or occasion-based ways to categorize your products and you think they might be helpful to shoppers, there’s no reason not to offer them. By using the category hierarchy features in Commerce, you can define category hierarchies to group and categorize the products that you distribute to your channels. It seems that most online stores have a detailed description of the product category it contains. So, we proposed as test – we’d rewrite the meta descriptions for the top 20 pages and top 20 blog articles ranked by traffic/page views. The best solution would be to avoid using tags and try solving the problem with tightly-focused sub-categories. Click New to create a new product category. Since Google is always looking for the best fit & best experience for users based on their query. Product categories can be hierarchical or not. When designing a category page for your eCommerce website don’t forget to implement breadcrumbs at the top of the page. Use this text to introduce your branding and voice. Product hierarchy is the classification of a product into its essential components. When it comes to assigning products to categories & sub-categories, the only thing you need to keep in mind in simplicity. With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. For ecommerce websites, Information architecture is really important. Most online stores neglect their category pages and organize them in a way that it does more harm than good. The column names can be changed, category can be changed. Simplify: This is true for every landing page: It has one message, and one specific purpose. To decide on the best category names, use tools like Google Trends or the Google Keyword Tool to see what people are searching for online. During our usability study, as subjects were presented with product list pages at the top levels of the navigation hierarchy… WooCommerce Product Filter Main Features Product categories are the primary way to group products with similar features. Probably half the websites we work on have problems with their open graph tags or are just plain completely missing them! For example, the table of products can appear under the breadcrumbs, header images, visible subcategories and category description. You can also specify if you want to nest the new category under an existing category using the Parent drop-down. Which result was most surprising to you? Article Hierarchy assignment, display can be done in MM41/42/43 transactions. Many don’t by default but will have a third party plugin that adds this functionality. If a category hierarchy is of the 'Procurement category hierarchy' type, then you can add product attributes to the product category that can be used for products filtering in the webshop using facets. Spend your time elsewhere. Categories constitute the hierarchy of the site and product catalog, and are mutually exclusive. Rich product information is a great commerce opportunity. Full disclosure: Alexa is totally separate from Google and Google has confirmed they don’t use Alexa ranking in their organic ranking algorithms. But WooCommerce Development Team recommends that you don’t remove the product_category base slug completely. A product category is a type of product or service. When it comes to setting URLs for any website whether it’s Ecommerce or not, make sure the URL is clean and memorable. Use hyphens (-) as separators instead of spaces and underscores. Here are some examples: FREE, Fast, Insured, Nationwide, Buy Online, HUGE, Massive, Massive Range, Guaranteed, Big Range, Price Guarantee, Strong, High Power, Potent, Organic, Certified, 100%. It’s frustrating for shoppers to navigate categories with hundreds of products while others have only a handful of products. Save Big on Design Services & More now thru November 28! There are more products per page, with search box and filters so that customers can instantly find what they’re looking for. What is a Category Page/ PLP (Product List Page)? The edit screen allows to define: Category name – this is the title of product category page; Slug – this is the URL of product category page; Parent – set parent of hierarchical … e-commerce business, about the different skills required starting with: customer acquisition, IT site build, user ... • definition of key product categories • ensuring each category is easily found by site visitors and provides a compelling experience • product and information hierarchy It is inevitable that a product is related or connected to another. For that reason, making the most of product tiles is the best way to emphasize keyword relevance and to appeal to users. Buy {category name} {+ relevant keywords} online at {your company name}. Category names are also important. Outside of Adwords & PPC, CTR is merely a footnote, which is really weird. In Australia, Brazil, France, Germany, Italy, the Netherlands, Norway, Sweden, Turkey, the United Kingdom, and the United States, you can use the google_product_category (displayed as “Category”) to help organize your product groups in your Shopping ads campaigns. The enhanced ecommerce plug-in for analytics.js enables the measurement of user interactions with products on ecommerce websites across the user's shopping experience, including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds. Ideal scenario: Focus keyword is used in URL, Title & Description. Crystal Necklaces). U.S. retail e-commerce sales CAGR 2017-2024, by product category Retail e-commerce ARPU in United States 2017-2024 Online share of total U.S. retail revenue in 2020, by product category Get that e-mail: Did you know that e-mail is 40 times more effective at acquiring customers than Facebook and Twitter combined? Your hierarchy of depth should be kept to a maximum of 2 or 3 categories (2 preferred). It’s popular for product catalog layouts, wholesale stores, bulk order forms, large product directories, restaurant order systems, and other industries needing a different way to display products. One way to optimize your website for the 3-clicks rule is by building an effective eCommerce product category hierarchy. It’s well known in the Adwords world that something as simple as swapping the top and bottom lines of your Adwords ad copy around can take CTR from 1% to 2% – that’s a 100% improvement, or in other words, DOUBLE the traffic from the same ad. Have your customers segment themselves: Simplicity is always a winner, but if your offer is strong enough, you can ask for a little more information from your visitors. Definition Product hierarchy is the classification of a product into its essential components. How did you structure your shop’s category pages? Define a product hierarchy. That’s its purpose. These are the most common type of product categories and are therefore likely to be expected by your website’s visitors. Write a useful unique meta description for each category page and help answer common questions. Let’s apply some basic logic here: So if you’re focused solely on rankings, you miss 50% of the total organic traffic puzzle. Leverage your edge over the competition by including a phone number in your meta description if appropriate. Generally speaking having the product name or a variation of the product name in the meta description will help CTR. Save my name, email, and website in this browser for the next time I comment. Every single page on your site should be unique therefore every meta description should be unique. As far as WooCommerce category pages are concerned, by default these are set to no-follow. You have to agree, a pretty amazing result. Total Average Description Word Count: 241 Words Total Average Description Word Count (top): 47 Words Total Average Description Word Count (bottom): 278 Words. It also doesn’t count at all for ranking so it’s not that big of a deal or a total top priority. If many of your products have features in common, it’s worth setting up attribute-based product categories. This is where we can bring pain and pleasure. The argument for painful copy: Pain pushes us to act and react. Look at the initial list of items you’ll be offering and organize your categories so that each one has a manageable number of products that can be easily browsed. The least amount of clicks = lower the bounce rate. Product Categories and Types. If your business isn’t pure ecommerce and you offer an online booking functionality where many competitors don’t include this too. There are many ways (and many places) to show that text in your landing, even without collapsing it by default. We found out that 72% of the websites have products visible at the category pages. To find the settings page for categories, go to Products â†’ Categories You can also add a new category while creating the product also, but for detailed settings, it’s best to go to the category settings page. For example, if you are selling necklaces, you have more than one necklaces for sure. © 2019 Atlantis Themes. However, all opinions expressed in this post are my own and based on my personal experiences with any mentioned products and services. 100% Elementor Compatibility. To further complicate things, not all shoppers navigate the same way or have the same needs. Keep every page 3 (or fewer) clicks from your homepage. Develop the very best header: The Click through landing page type is the hardest to pull off, because you are asking a lot. Because it stops WordPress from being able to distinguish whether it is a page or product category. Katie Keith Co-Founder at Barn2 Media One of the UK’s leading WordPress web agency, Expert Tip – Lots of Products? Select the channel to configure. If you have a large catalog, take advantage of faceted search and filtering. In AX it is possible to create only one product category of the 'Procurement category hierarchy' type. Alternatively, product categories can be a flat structure such as a list of product … There are a number of ways to design filters on your category page, and the right design could mean the difference between the filter helping customers or distracting them. But that doesn’t mean smaller websites doesn’t have any chance. “This is key when it comes to product details, organization and structure. Big companies crush little companies every day. It’s tempting to use this layout without considering whether or not it’s appropriate for your industry and target market. Among the top 50 eCommerce websites, 68% websites have used breadcrumbs. So in a Bedroom Furniture category, a store owner might create subcategories for Night Stands, Dressers, Armoires and Beds. One of the things we recommended was a rewrite of their meta description across the site because they were pretty ordinary from a CTR perspective. Make sure you’re specific targeting your keywords towards audience. Don’t embed category text information into the image, overlay it on the top. Hierarchical Type Categories The most essential way to merchandise your products is by their product type in a hierarchical manner. Breadcrumbs not only encourage visitors to navigate your website further (increasing the chance of a conversion) but it also strengthens internal linking, thus increasing visibility in search engines such as Google. Facebook provide Open Graph Debugger which will show you exactly how your site looks when shared on Facebook and any other platform that uses open graph tags – Slack, FB Messenger, What’s App, Twitter, Skype and so forth. A product hierarchy is a method of classifying your company's products and services by their essential components into a logical structure. You can download my entire ebook for Kindle here. The frequent misimplementation of a filtering attribute as a category is likely because a filter and a category tend to a) work in very similar ways, b) are often found displayed next to one another, and c) can technically be almost the same thing. Nothing else was done to the site apart during that time – here’s what happened to their organic traffic: A 50% increase in organic traffic with no extra links, solely meta description optimization. For that, you always need to look for opportunities and act smart when it comes to promoting your brand and products. Leveraging search engines is one of the cheapest ways to bring customers to your website. Creating Article with hierarchy in the Product Master Fiori Application. Click Product categories in the Setup group of the Action Pane, and the Product categories form will open. Now We’d love to hear from you. Product hierarchy is better understood by viewing the business as a whole as opposed to looking at a … In the Category hierarchy drop-down list, select the appropriate channel navigation hierarchy. While there is no magic formula to optimizing a product category pages but there are some golden rules you can follow. The same applies with social. Category pages or product listing pages are key hub pages in any E-commerce store. This is … On the action pane, select Save. Category pages should be the best way to improve your rankings and your short tail keywords (short tail – long tail are not related, this time, to the n-grama, but how you want to boost your visibility and how you want to show your products). If you are selling parts, consider using the part codes within the URL, Consider using your categories within the structure, e.g. I love how powerful can be the attribute pages, because you can use exactly like a category (contents, snippets, loop). Don’t duplicate words, use the ampersand symbol instead of “and”. Enhance Your BigCommerce Website with Duck Soup To-Go! Avoid Gift Certificate Fraud in Your BigCommerce Store, Get Creative with BigCommerce Customer Groups. Use breadcrumbs on the category landing page. To add or edit product categories go to Dashboard > Products > Product Categories. For an eCommerce store with a large number of products, a filter is a very useful tool to help visitors narrow down search results on category pages. The client is in the financial services market serving a niche audience worldwide. Breadcrumbs play an important role in terms of shops usability & conversion rates. Most websites use category page header very intelligently. They are using the category pages as a hub and using it to link to specific sub-categories. The rule of thumb is: The more you offer, the more you can ask for. So again, if you’re focused solely on shares on social and don’t give CTR any focus you’re missing a huge part of the social traffic puzzle. For example, an online store selling video games that are already categorized by genre (type) may also want to offer categories based on operating system or platform. We’d love to hear about your strategies to optimize your ads and to get them to stand out from the rest! Overview. Purchase intent keywords : Buy, Click, Learn, Decide, Choose, Try, Shop, Free, Sale, Buy Now, Best, Hurry, Download, Limited Time, Win, Exclusive, Plus! There's a good chance you've encountered a one while shopping online: Women's --> Fall Collection --> Jacket --> Wind Breaker --> Blue But product hierarchies aren't just for fashion brands. Don’t put them in a seemingly random sequence and make your shoppers hunt for them. Your email address will not be published. Cyber Week Sale! Allow users to Add to Cart from the PLP/Category page. Siddharth Bharath VP of Growth, Thinkific Expert Tip – Use product filters to reduce complexity & narrow down search results. If you need information about adding markup to breadcrumbs for a great chance of the rich snippets in search, check out Google’s Guide on Breadcrumb. Your hierarchy of depth should be kept to a maximum of 2 or 3 categories (2 preferred). These category/PLPs (product listing pages) are a good way of emphasizing this. You’re asking them to decide now to invest their time and/or money into your product. As Matt Janaway said, If you want to seriously growth-hack your e-commerce sales, stop all other marketing tasks and write some awesome product descriptions. Give an answer to a question. Be helpful but minimalist. After all, if shoppers can’t find the products they want to buy, they’re not going to buy them – at least not on your website. And if you’re curious about how we conducted this study, here’s a spreadsheet with all the data. The largest retailers … Category pages don’t need and really shouldn’t have a lot of content – the goal is to get people to buy, not to read. The layout, images, captions, options, etc. Unique helpful description of the page is essential for understanding what the page is about. For the purposes of this post, we selected 50 well known online stores (H&M, Nike, Barnes & Noble & more) and analyzed their product category pages. Avoid tags to minimize the duplicate tag & category issue. Follow these steps to change the Product Category Base Slug to something short & memorable: If you have Yoast SEO installed, be sure to change the default Yoast SEO Settings. To make it easier for shoppers and administrators to locate specific products, you can arrange your Product List to display in a product category hierarchy that contains the typical + and - symbols for browsing through subcategories. If optimized correctly they can bring in good traffic for top level keywords and reap the rewards for months. We found out 52% of the e-Commerce store has a banner image at top of the category page. Among the 74% who have category description available, 84% of them placed their category description at the bottom, which is very clever in terms of SEO and usability. The importance of effective product categories and navigation cannot be overstated. Placement of the nested or sub-categories is most overlooked aspect when it comes to organizing a category page. This could be anything from cooking a meal to celebrating an anniversary. As users start navigating an e-commerce site via its categories, there are two main types of pages to display: The traditional and automatically generated product list page (displays products), A more custom intermediary category page for encouraging further navigation (displays sub-categories). According to Technical SEO Consultant Ashley Berman Hale, this is pandering to search engines which is sort of unnecessary since Google will give almost no weight to content that is way at the bottom. Either way, leave a quick comment below right now. Description. However, filters and categories are in no way interchangeable implementations, as they come with important differences: 1. This places a product in the appropriate category and product attribute/specification templates, which define the product level specification details that are displayed to your customers. This site uses Akismet to reduce spam. User-defined and system attributes can be defined at the category level. Instead of writing only “T-shirts” write “Buy T-shirts”. Each level signifies a certain characteristic of the product. Both are important elements of an eCommerce product taxonomy. And, not a lot of description is needed. Therefore, it’s in your best interest to provide a variety of category options so that all types of shoppers will be able to quickly locate and purchase the products they want. So as a store owner it’s better if you act on it quickly and implement breadcrumb, product & review Schema for better discoverability. eCommerce Product Catalog allows to define unlimited amount of product categories. Fernando Muñoz Director, Señor Muñoz SEO. Products tend to come and go but categories stay. http://mysite.com/general-category/sub-category/product. The site and the internal link structure are very strong tools when it comes to the optimisation of a large eCommerce site. Nina Baumann Online Marketing Expert, Linkspiel. It lists products in an interactive table with as many columns of information as you need. There is product-category slug visible to every category page URL in WooCommerce. But within each room, a shopper will need to narrow the results by a more specific product type. This method of organization cuts across Type categories and may appeal to a more style-focused or feature-focused shopper. In order to optimize URL structure there are some plugins which amends or removes the base product-category for categories. There’s an assumption that if I’m “number 1 in Google” then I get all the traffic. of product tiles are often neglected in PLP reviews. It is inefficient for search engines to crawl massive, complex websites every day. This can include a hierarchy of categories that resemble a tree structure. For your important pages make sure they have separately written Facebook titles and descriptions AND custom created open graph images, Make sure your CMS is actually inserting open graph tags! No one has time to sift through multiple pages looking for the right product, so you need to help them find it faster. Sell the sizzle! One thing we’re fanatical that gets almost zero attention in the online marketing space outside Adwords is CTR (click through rate). For example a kitchenware store might offer product categories by cooking type, such as Mixing, Chopping, Baking or Grilling. If you’re starting from scratch, use a tool like Buzzsumo so see your best content by shares and work through those. Alexandra Tachalova Founder, Digital Olympus. Surprisingly only 42% have schema implemented. Introduction to E-Commerce TaxonomiesTypical characteristics of retail/ecommerce taxonomies:• Separate hierarchy for each department or broad product category. Learn how your comment data is processed. eCommerce Product Categorization Services. There is no shortage of both customers and competitors. Most WooCommerce category pages have identical layouts. In recent times, Google are focusing more of their attention on Structured Data & Rich Cards to understand the content of the websites and improve their search usability. Found this post helpful? Ashley Berman Hale Director of SEO, Local SEO Guide Expert Advice – Optimize the product titles. This is especially true for startups or new companies who aren’t as well-versed in e-commerce strategy or design. They promote the upcoming discount or sale campaigns in this section. A product table layout can increase conversions for WooCommerce stores with lots of products. Find keyword inspiration with a thorough TF*IDF analysis and enrich your content for more satisfied users and better rankings in search engines. Don’t fall into the trap of ‘creative’ category naming. Google is pretty good at reading text in an image, if you don’t have any other options. A few tips: Marcus Tandler Managing Director, RYTE Expert Advice – Use TF*IDF analysis for more comprehensive content on category pages. For instance, in tools like SEMrush, SERPstat, and SpyFu, you can access the reports that allow you to export all ad copies of a particular domain. The most essential way to merchandise your products is by their product type in a hierarchical manner. After ent… Avoid category names that suck.
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